June 18, 2026
Thank you for your continued patronage of ITALIAKARA.
We are pleased to announce the grand reopening of ITALIAKARA. We have completely revamped the UI to provide a more comfortable shopping experience, and we have enriched our content related to Italy, transforming our site from a mere shopping destination into a place where you can experience and enjoy Italy.
With this renewal, we hope to deepen our interactions with our customers and create more opportunities to toast (salute!) with Italian wine. The entire ITALIAKARA staff looks forward to meeting you in person.
Key Features of the ITALIAKARA Renewal
1. Completely Revamped Site UI
・We have designed the site to make it easier to find products by price, brand, wine type, etc. We will continue to update and enhance the search functionality even after the release to ensure a convenient user experience.
・The entire site has been redesigned to embody Italy's richness and warmth, combined with the meticulous luxury of Italian design.
2. A Site Where You Can "Learn," "Enjoy," and "Buy" Italy
"Learn"
・To understand Italian wine, comprehending the terroir of its 20 regions is essential. We have prepared easy-to-read (and learn) articles for each of the 20 regions.
・ITALIAKARA offers a wide variety of unique brands from all 20 Italian regions, ranging from prestigious wineries with a proud heritage and tradition to up-and-coming and small boutique wineries. Each has truly unique characteristics, so we have prepared a dedicated introduction page for each brand. Some "Coming Soon" pages will be updated periodically.
・In the future, we plan to update articles on history, culture, lifestyle, and local information, all from the perspective of "learning about Italy."
"Enjoy"
・We also offer articles that allow you to casually enjoy Italy, such as the wine horoscope series "Spirit of the Moon and Grapes Fortune-Telling" and articles from ITALIAKARA staff who deeply love Italy, such as "[My 7 Italys] Staff's Favorite Items Revealed!" and "[Staff's Favorite Haunts] Five Must-Try Italian Restaurants in Tokyo."
・In the future, in addition to the above series, we will release various new content from the perspective of "enjoying Italy." We also plan to feature UGC content from Italian influencers.
"Buy"
・We have expanded our collection of photos that convey the story of our products, from images that capture the passion and dedication of producers in vineyards, grape cultivation scenes, and factories, to lifestyle shots of wine, and even historical photos and documents dating back over 100 years.
3. Italian Wine Subscription Service and Community to Launch by 2026!
Nicho-Shoji, which operates ITALIAKARA, has been a trading company for Italian wine and food for half a century.
Under the tagline "Italian Specialists," we have delivered numerous Italian wines and foods to the people of Japan in collaboration with our business partners: Italian restaurants, hotels, department stores, and supermarkets.
Moving forward, in addition to our trading company endeavors, we aim to leverage our cultivated expertise in product discernment to directly convey the appeal of Italian wine and food to our customers through ITALIAKARA.
As our first initiative, we plan to launch an Italian wine subscription community limited to 50 members. We currently aim to open it in July. Further details will be announced later.
4. Subscribe to Our Newsletter for Great Deals
By subscribing to our email newsletter, you will receive coupons for great deals and the latest information from ITALIAKARA. Please register.
※Customers who have made purchases in the past will automatically receive the newsletter.
Other
・There are no changes to purchasing methods or payment.
・Regarding food products, ITALIAKARA currently handles only high-end ingredients (caviar, truffles, bottarga). While coffee brand LAVAZZA and Italian food brand Solleone will redirect to Amazon, please feel assured that Nicho-Shoji operates them, so you can shop with confidence.
We look forward to your continued support of the new ITALIAKARA.
