[Subscription] Italian Fine Wine Subscription

■Product Description/

Nichio Shoji, which operates "ITALIAKARA" and has been delivering Italian wines to Japan for half a century, will deliver wines every month, ranging from those not generally available to classic Italian wines. This is a members-only subscription limited to 50 people. We will also deliver old vintage wines that we have carefully collected.

■Reason for creating this subscription service/

Nichio Shoji (the company that operates ITALIAKARA) is a specialized trading company that has been a "specialist in Italy" for half a century, delivering Italian wines to Japan.

Under the Italian president, we have handled wines primarily for corporate clients such as restaurants and department stores for many years, so there have not been many opportunities for general customers to purchase directly.

Given this background, we have occasionally received requests from Italian expatriates with whom we have existing relationships and Italian connoisseurs who wished to "purchase authentic Italian wine," and we have handled private sales. However, opportunities to connect with general customers and discuss Italian wine were not frequent.

In June of this year, with the re-opening of 'ITALIAKARA' as an opportunity, we received requests from customers saying, "We want to enjoy Nichio Shoji's wines more deeply!" and so we decided to launch this subscription service. As Italian specialists, we hope to convey the charm of Italian wines to the fullest extent.

■Monthly Fee/ 55,000 yen (tax included)

■Product Contents/

1. Carefully selected Italian wines delivered once a month

2. Invitation to a VIP Dinner!

Once a year, we will hold a gathering to enjoy Italian wine with ITALIAKARA staff and other subscription members. At the end of 2026, a dinner at the Italian Embassy is planned.

3. Some months may include a surprise gift

Some months, along with the wine, a surprise limited-edition item from an Italian winery that is not available in Japan, or other exclusive items only available through ITALIAKARA, may be included. Please look forward to it!

4. Get a 20% OFF coupon for ITALIAKARA every month

While you are subscribed, you can enjoy shopping with a 20% discount anytime you like. *Excludes campaign boxes and old vintage wines

5. Delivering heartfelt messages

Along with the wine, you will receive a handwritten message from the ITALIAKARA staff and content about the wine of the month.

6. Free Shipping

■VIP Benefits/

1. Deliver more than the price!

・For an annual fee of 600,000 yen, we will deliver wines worth more than 600,000 yen annually.

・Surprise gifts and dinner invitations are complimentary from ITALIAKARA.

This plan includes products worth approximately 750,000 to 800,000 yen (including benefits other than wine) over one year. This is a financially advantageous plan made possible by direct delivery to customers.

2. Limited to 50 people

To cherish our connection with each individual, we are limiting the salon to 50 members. The 51st person will be placed on our internal waiting list.

■Additional Information/

*The products are designed on an annual basis starting from July 2026. The product design ensures that products worth over 600,000 yen are delivered over the year.

■Other/

・Please confirm the frequently asked questions on the special subscription page and the subscription guide before purchasing.

・The minimum purchase for this subscription is 6 times (including the first time). For half a century, we have invested in Italian wine and treasured it like a treasure. We started this subscription service because we want to value the connection with those to whom we deliver a single bottle. Therefore, we would be delighted to build a fun relationship with those who will subscribe for a long time.